What is the future of good food that Mr. Toba of sio is looking forward to at his new restaurant? Here is an experience you can't get online.

You know, they say, "God is in the details. However, there are too many Gods in the stores introduced here, and the traffic is somewhat congested.

Hotel's," which opened on October 1 in Omotesando, one of the greener areas of the city, has been the subject of numerous TV and magazine articles,YouTube channel established by himselfThe restaurant is led by Shusaku Toba, the owner and chef of "sio," which is also very popular.

. sio is a modern French restaurant in Yoyogi Uehara that has been awarded a Michelin Guide Tokyo star for two consecutive years since it opened in 2018. In addition, at Corona Disaster, Mr. Toba openly shares recipes for "sio's" popular menu on Twitter, called# sio at home." hashtag also became a major trend.

Although the infection situation has calmed down considerably, we are still reeling from the effects of corona in the food and beverage industry, and are bowled over by this encouraging news of the opening of a new restaurant.

The casual atmosphere of Hotel's, located in Omotesando, is based on the concept of a "fictional hotel restaurant. One of the many features of the restaurant is that you can enjoy different specialties at any time of the day, whether you visit for morning, lunch, or dinner.

Avocado Smorgasbord" from the morning menu

Hotel's Hamburger" from the lunch menu

Wood-Fired Steak" from the evening menu

Hotels, as accommodations, offer the attraction of a dining experience at any time of the day. Inspired by the hotel's restaurant, which, as its name suggests, offers an exciting culinary experience any time of day, the restaurant will offer different specialties for morning, lunch, and dinner, depending on when you visit.

However, you are encouraged to try the Ichi-Oshi salad, which changes in flavor with every bite, and is offered at all hours of the day.

Salads common to all hours

In addition to seasonal alcoholic and non-alcoholic paired drinks to accompany each dish of the meal, you can also enjoy homemade craft drinks made with the finest ingredients and supervised by Tetsu Kasuya, the first Asian WORLD BREWERS CUP World Champion, who produces 51 TP10 of the total amount of T, and a high quality and rare coffee that is less than 51 TP10 of the total coffee produced.

Now, so far, we have talked about food and drink. From this point on, we will introduce a whole array of non-food specialties.

The logo design was created by the "MIZUNO Design" team, led by creative director Manabu Mizuno.good design company." By the way, the same goes for the "sio" logo.

The elegant navy uniforms (apron/shirt/pants) are from K2 FACTORY, a long-established sewing factory in Niigata. And the other pair, a gray sweatshirt set-up, which is rare in restaurants, is from Canada, which produces high quality clothing.REIGNING CHAMP〉.

And by far the rarest of restaurant uniforms, <〈.RED WINGThe restaurant uses the "6-inch Classic Moc" by Red Wing. I can't say for sure, but isn't this the only restaurant in the world that wears Red Wing shoes as a uniform?

The music that fills the space is by Shinichi Osawa (MONDO GROSSO), and the music is inspired by the food and atmosphere of each time of the day: morning/lunch/dinner.

Furniture is one of Japan's world-class products , cited.Maruni Woodworking. Customers will experience how important good seating is to a good meal.

The tableware is from La Maison de Vent), created by ceramic artist Makiko Suzuki. We often see this brand in exhibitions curated by Graphpaper. The color is turquoise blue, which is the symbolic color of the brand and fits the image of the store, and is specially ordered by "Hotels".

Last but not least, the hand towels. Yes, the hand towels are amazing! The first dish at Hotels is the oshibori (hand towel), and just like at sio, the oshibori is a must-have item.Ikeuchi Organic." organic cotton 100% Imabari towels. With the surprisingly large size of the hand towel (35cm x 72cm face towel), you will be painfully aware that wiping your hands as often as possible will really fill your heart.

Let me show you how to taste the amazing water retention power that Mr. Toba taught me. First, wipe both palms thoroughly with this hand towel, then wait for about 10 seconds and rub your palms together. Normally, they would be wet, but the oshibori's water-holding power is so great that they are not moist. Try it!

Even though it has subsided in Corona, we are now in the era of mad food, where people are willing to wait in line if they are at a popular restaurant. We may be entering an era of food, in which, as in the case of "Hotels," it is no longer a prerequisite that the food be good, but that it go beyond that and consider how rich a story it can entertain its customers with. And this is not limited to food alone. It could be said that this is an attraction that only actual stores can have in the future that online stores cannot have.

. We invite you to check in with the pioneer of this movement, "Hotels.

Text_Shiniri Kobayashi