The SDGs have been widely talked about in the fashion industry, but there are also issues that are closer to home than clothes. For example, food issues.
You must have somehow noticed that the primary industry in Japan is in the doldrums. But did you know that one of the reasons for this is the damage caused by birds and animals?
In fact, the damage caused by birds and beasts is more serious than you might imagine, and the crops you have carefully cultivated can be devoured by wild animals in a single day. ...... Many people give up farming because of this.
This is where "FREAK," the communication media of "Daytona International," came in. If vermin are out there, why not catch them and eat them? We thought, "If there are vermin out there, why not catch them and eat them?
If you think about it, it takes plenty of resources to raise livestock animals, but with wild animals, they grow naturally. . which may mean that the burden is indirectly reduced.
The "Jibier Freak" project, which was launched to address the issue of animal damage in a positive manner, includes the release of a canned food collaboration, the publication of a free paper, a pop-up at the "FREAK'S STORE" in Nagano, and a jibier fair with 18 local restaurants participating. We are positively tackling the issue of animal damage.
The capture and eating of wild animals such as deer and wild boar, or gibier meat, helps to connect agriculture to the future.
The "Ghibier Freak Can," a can of venison curry, is even cute in design. . This is the skill of an apparel maker. Although the product is presented in a casual manner, it was actually developed from scratch and finally completed after 12 rounds of prototyping.
The addition of Nagano vegetables, fruits, and most importantly, good venison, makes it a nourishing dish. The dish is also available as a tax return gift, so those outside of the prefecture are invited to try it as well.
However, you must actually visit Nagano Prefecture to experience the excitement and excitement firsthand. The gibier menus, elaborately prepared by local restaurants, are a must-try.
Free newspapers edited by "Freak" are being distributed, a huge ad board has been erected at the Nagano Prefectural Museum of Art, and the whole prefecture seems to be in a state of excitement anyway. Nagano might be a good place to go now.
First, let's eat gibier and try a different approach to the SDGs.
