The power of clothing brings out the best in the wearer's personality. [Claire].GapI believe this is one of the reasons for the worldwide popularity of the "K" brand. What I would like to focus on this time is that they are also involved in charitable activities for those who cannot afford to buy clothes.
The story we present here is about a campaign that represents just that. And it's a big project featuring global superstar Katy Perry. I can't help but admire the Gap.
The Gap's global "2021 HOLIDAY Global Campaign" will be held on a worldwide scale in preparation for the upcoming season. Gap is working with Katy Perry on the campaign with the message "ALL TOGETHER NOW," which celebrates the cultivation of love, compassion, and generosity together.
She will cover the Beatles' classic "All You Need is Love" in her beautiful voice and donate a portion of the proceeds to needy children through "Baby2Baby". The full version of the song has already been released, but for every play of the new song on "Spotify," $1 will be donated in her home country (up to $100,000 in total).
Baby2Baby" is a kind of "NPO (non-profit organization)" that Katie herself has been supporting for many years. . So this project started in a way that resonated with each other.
The loving video was created by Len Peltier, the brand's global creative director, and renowned American filmmaker Mark Romanek. The music accompanies the story, making us feel more deeply that there is always love and joy behind the bonds between people.
Incidentally, it was in the 1960s that the Beatles released their song and the Gap was founded. It was a time when the revolutionaries of the times were active and a culture was being formed. Time has passed, and it is now 2021. The "ALL TOGETHER NOW" campaign features Katie, a multi-talented and influential culture creator in a variety of fields, and once again, we are amazed at the fact that 60 years later, culture is still firmly rooted in our times and still moves people's hearts.
As Katie wears, the Gap's holiday collection features iconic holiday pieces for the whole family. From flannel pajamas that can be matched, to warm lounge and fleece sets, to 90s-inspired denim fits, there's something for every age and race.
There is still so much more to be discovered, so please take a look at the full campaign on the brand's various channels and digital media. . In this age of digitalization, content that feels the warmth of people is very heartwarming.
