Don't you feel that the intensity of fashion trends in the fashion world has slowed down a bit recently?
In a context where people cannot wear or make clothes due to the Corona disaster, I think there is a growing awareness of the need to wear good things for a long time.
Kao, feeling the same way, has started activities to support "comfortable everyday life" for people to live with their precious clothes for a long time.
We are pleased to announce the opening ofSpecial site "#: Clothes you want to wear from now on and forever.. features interviews with eight people who have a lot to say about clothing.
Under the theme of "Clothes that are important to me and that I want to wear forever," she talks about her favorite piece of clothing and what she thinks about clothes these days.
From left, Asaginyo , Misamaru , and Rika.
From model Ryuichieru and YouTuber Asaginyo to doll Rika-chan (!) The names of the award winners are active in a variety of fields, including the model Norichiru, YouTuber Asaginyo, and even Rika-chan, a doll!
Each of these interviews makes me want to tell my own story. So,TwitterBut we are also looking for episodes.
We are also calling for this on our official account.
Because I can be myself.
Or because it was given to me by someone important.
I think we all have different feelings about the importance of clothes.Your precious# Clothes I want to wear for a long time to come and
Reasons to take care of it.
Let me know if you'd like.I hope you all keep those clothes on.
Happy to help you wear it!- Kao Attack (general laundry) (@kao_attackjp) November 8, 2021
But the first highlight may be the results of the survey conducted for this issue.
Kao's fabric care brands Attack, Emaar, Humming, and Wide Haiter will join forces to create a new product lineup,Questionnaire on clothing. to a total of 1,000 men and women in their 20s to 50s nationwide.
As expected, the results showed that "I have come to buy what I think is good, not what is trendy (67.4%)" , "I have come to cherish what I like more (65.2%)" and "I have come to buy what I like more (65.2%)", etc. 10TP)" and other results emerged.
Some interesting resultsThe most common answer was "I have clothes that I want to wear, but I have been trying not to wear them because I want to wear them all the time" (38.91%), followed by "I have clothes that I want to wear, but I have been trying not to wear them all the time" (38.91%), followed by "I have clothes that I want to wear, but I have been trying not to wear them all the time" (38.91%).
I want to snake it, but I don't want to rip it to shreds , but I can see the conflict of .......
The key to making clothes last longer is washing. . So, that's where "Kao" comes in.
It also includes information on how to care for your garments , so this is a good time to check it out.
Finally, a word of enthusiasm from Kao's care brands.
