Demand for homeware has grown significantly since the Corona disaster. There is now a demand for a special item that enhances not only the quality of sleep, but also one's mood.
KIYONAGA & CO., a company created by Hirofumi Kiyonaga, president of SOPH., and the pajama manufacturer NOWHAW have teamed up to create an unprecedented pair of pajamas.
NOWHAW COTTON CHECK FLANNEL PAJAMAS ¥33,000 each
At first glance, these fashionable pajamas do not look like pajamas. The concept is "pajamas that can be worn outside.
Made of cotton plaid flannel that is not only light and soft but also warm, it is functional not only as sleepwear but also as street wear for the chilly season.
Even when taking out the trash or doing a little shopping, you don't want to leave the house in your pajamas, but with this, you don't have to worry about it. Moreover, as shown in the photo above, you can use it as a stand-alone item, such as with just the top or pants, and it will also work well as an off-the-corner item for your coordination.
The hems of the tops and pants have a luminescent pith name, and the word "NOWHAW" glows in the dark, a nifty gimmick.
Just like wearing a one-of-a-kind outfit on a big day to boost your mood, these pajamas are an item that will turn on the sleep switch and make your daily routine a little more special.
The product is currently on sale at the online site of "Kiyonaga & Co.