Collaboration has become an established method in the fashion business. In the past, there were many collaborations that were called "double names" and were the talk of the town, but nowadays that alone is not enough to move the hearts of buyers.
The key to appealing to clothing lovers is unexpectedness. When unexpected brands team up with each other, they attract attention even from non-fans.
EMPORIO ARMANI, which until now has had almost nothing to do with collaborations, has finally made a move. The partner is C.P. COMPANY, also from Italy.
This year marks the 40th anniversary of the start of the Emporio Armani brand and the 50th anniversary of the founding of the CP Company. First, let's take a look at the collection visuals.
Cap ¥22,000, Shirt ¥71,500, Pants ¥66,000
Cap ¥22,000, Hoodie ¥56,100
Beanie ¥22,000, Coat ¥184,800, Hoodie ¥56,100, Pants ¥66,000
Military parka coat ¥232,100, Sweatshirt ¥35,200
Military bomber jacket ¥147,400, T-shirt ¥19,800, pants ¥66,000
Left: Hoodie ¥56,100, Right: T-shirt ¥19,800, Pants ¥66,000
As you can see from these photos, the casual wear created is a fusion of the two identities. The items based on military wear, which is a specialty of [C.P. Company], are tailored with beautiful lines unique to Armani, creating a different atmosphere. While functional materials are used, the elegant navy tone of the collection makes it easy to use.
Of course, the iconic C.P. Company goggle parka also makes an appearance. The graphic that crosses the logos of the two brands, a proof of the collaboration, also whets the appetite.
This collection is available at the "Empoo Armani Ginza Store" andArmani.com"50.cpcompany.comThe product is now on sale at CP Company Isetan Shinjuku" will begin sales on December 22 (Wed.).
This is the first time in the history of Emporio Armani that the brand has collaborated with a fashion brand on clothing. This is actually not small news for Armani fans. It would be a good thing to have this in hand for the future.
Photo_Quentin De Briey
