The theme is sauna. Ciseido Men's pop-up will be held at Isetan Shinjuku Men's Building. Collaboration with Fresh Service!

The sauna is great but the inhouse clothes are not great, and the admission fee is low but there are no amenities. ......

A pop-up that solves all such sauna problems will be held at the Isetan Shinjuku Men's Building. The event will be hosted by SHISEIDO MEN, which underwent a renewal this spring. A limited number of sauna skin care kits will be available in collaboration with FreshService, a brand created by Takayuki Minami, who is also known as a sauna lover.

SHISEIDO MEN Sauna Skin Care Kit ¥13,750
Contents: SHISEIDO MEN Face Cleanser 130g
SHISEIDO MEN Ultimune Power Rising Concentrate 30mL
SHISEIDO MEN Hydrating Lotion 150mL
FreshService Sauna Hats
FreshService Sauna T-Shirt
FreshService Sauna half pants

This kit includes three items from each brand. The kit includes a face cleanser, lotion, and serum from Shiseido Men, and a sauna hat, sauna T-shirt, and sauna half pants from Fresh Service. The lineup from Fresh Service includes a sauna hat, sauna T-shirt, and sauna half pants.

As this is the first sauna goods produced by Fresh Service, it is full of Minami's specialties. The sauna hat is made of soft pile fabric, and the sauna T and half pants set-up is made of a functional material that is soft to the touch and dries quickly. The minimalist design makes it suitable not only for loungewear but also for street wear.

I have always wanted to create sauna goods for Fresh Service," says Minami. "Influenced by the saunas around me, I fell in love with saunas and always visited saunas not only in Tokyo, but also in other regions when I traveled on business. I had always wanted to create sauna goods for Fresh Service," says Minami. "When I was given the perfect opportunity to do so, I was very excited to accept. We can't help but look forward to sauna goods created by sauna enthusiasts from a fashion perspective.

SHISEIDO MEN Sauna Skin Care Kit" will be available from December 26 (Sun.)Isetan Mitsukoshi Online StoreThe first sales will start on Jan. 5. The pop-up will start on Wednesday, January 5.