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Translated By DeepL

Limited to 100 copies! World-renowned graphic designer David Carson joins the classic collaboration between Eliminator and Umbro.

ELIMINATOR is a select store in Daikanyama that is well-known to fashion lovers. The shop is popular for its edgy selections, but among the many mode and tech items on its lineup, one brand that offers a different feel is UMBRO.

Based on the idea of "bringing the rugged, hard-edged Manchester mentality here to Tokyo," Eliminator began handling the Manchester-based "Umbro" brand when it first opened in 2000, and has since developed numerous collaborations with the brand.

For their latest collaboration, world-renowned graphic designer David Carson, also known as the first art director of the legendary "RAYGUN" magazine of the 1990s, has breathed art into modern sportswear.

Manchester Industrial City Jacket ¥38,900

The base of this collection is a track jacket with paneled sections, developed by Umbro for the England national soccer team in 1998 and later. Of course, it is not the same as it was back then, but the silhouette has been relaxed compared to the original, and the material has been significantly updated, from jersey to woven, etc. .

The "Umbro" logo on the right chest is reflectorized. The old logo used in the 90's in uppercase is also a point of interest. The city code for Manchester, "MAN." is also placed on the left chest.

. and backed by the art of David Carson. The design is a powerful collage of photographs evoking the industrial city of Manchester, in response to a request from the Eliminator to highlight the city's history and inspire us as we move into the future.

Like the Casuals of the past, this is a great way to incorporate sportswear into your everyday life. It will go on sale at Eliminator stores and online from January 15 (Sat.). Incidentally, the quantity is limited to 100 pieces, so those who are interested must check it out as soon as possible.

INFORMATION

ELIMINATOR

Address: 1F Grace Daikanyama, 26-13 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-3464-8144
Official Site
David Carson Official Site

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