Tumi is a bag brand that supports businessmen's daily lives with toughness and elegance. These days, Tumi bags are gaining popularity not only as work bags, but also for their versatile style that can be used casually.
One of Tumi's iconic collections, Alpha Bravo, will be revamped this spring after more than 10 years of history.
I would like to introduce the items, but first, let me explain how they have been reborn.
The new generation "Alfa Bravo" has three elements that reflect the times.
First of all, it is sustainable. The main body is made of recycled ballistic nylon from waste generated in manufacturing processes at factories, etc., and the interior lining is made of rPET material recycled from plastic bottles. Environmental friendliness is essential in this day and age.
Next is durability. Because this is a brand of business bags that are used every day, no stone is left unturned in terms of durability. In addition to the timeless design, the side pockets and other areas subject to wear and tear are made of scratch-resistant rubber-coated material. As mentioned in the previous section, longevity is the ultimate in sustainability.
And modularity. The bag can be transformed into a personalized bag by attaching carabiners, cases, and rain covers from the new TUMI+ accessory collection.
Now, we will quickly unveil a new face that is an assortment of these nice personalities.
The first is the "Navigating" backpack. With a spacious main compartment and a separate space on the back for a PC or tablet, organization is a breeze.
NAVIGATION BACKPACK ¥73,700
The rubber-coated, scratch-resistant side pockets are ideal for keys, smartphones, or other items you need to use immediately. The left side pocket is waterproofed on the inside, making it ideal for a folding umbrella or water bottle.
The back and shoulders are made of 3D mesh material with high cushioning properties, so even if it is heavy, it does not become a burden. On days when you have a lot of luggage, such as on a business trip, it can be expanded by opening the zipper. If you need more storage space, attach the "Tumi Plus" pouch to the daisy chain on the main body and you're all set.
With its elegant face, this is an excellent item that can be used for commuting, business trips, and personal use all in one.
The second "Classified" waist pack looks good as a sub-bag.
CLASSIFIED WAIST PACK ¥41,800
Despite its compact size, it has plenty of pockets inside and out, and can be divided into smaller storage areas. Gimmicks such as a pen holder and key leash are also a nice touch.
This one also has a daisy chain arrangement, so it can be extended with the "Tumi Plus". It seems to fit the current mood to hang it diagonally and use it as a cross-body bag.
Both items are currently on sale. Start with the advertising campaign featuring F1 driver Lando Norris, which depicts the image of using the product.
