Founded by Pharrell Williams in 2004, "Ice Cream" has since developed a collection that combines the essence of the street with a luxurious sensibility, as if to embody his own style, and has gained popularity worldwide.
As its latest release, HOUYHNHNM's will release a capsule collection with a well-known contemporary artist, Ken Kagami, who is also well-known in HOUYHNHNM's.
NYLON PACKABLE ANORACK ¥19,800 each
EASY PANTS ¥17,600 each
EASY SHORT PANTS ¥15,400 each
DRAY T-SHIRT ¥8,800 each
T-SHIRT ¥7,700 each
TOTE BAG 11,000 yen
Tenugui Hand Towel 2,750 Yen
The lineup includes T-shirts made of moisture-absorbent, quick-drying material with a cotton-like feel, stretchy easy pants, shorts, and anoraks made of light water-repellent nylon, all of which have the aspect of everyday wear, but are also highly functional for the sports scene.
All of them are based on the brand's iconic graphic motifs, plus an original design drawn by Mr. Kagami himself. The result is a stylish, sporty, yet artistic finish.
Also attractive is the selection of pop-up accessories that can be used as gifts, such as tote bags and tenugui hand towels.
Why not pick one up not only as an accent for spring, but also as one of the new options for sportswear? By the way, the product goes on sale today, Friday, February 11. First of all, please click on the link below.
BILLIONAIRE BOYS CLUB / ICECREAM SHIBUYA PARCO
Address: Shibuya Parco 3F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 03-5422-3552
BILLIONAIRE BOYS CLUB / ICECREAM TOKYO
Address: Raisa 1F-C, 4-25-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5770-0018
