Dobble a pair of well-worn Allbirds shoes into indigo. In no time at all, you will have a special pair of shoes.

Allbirds" is an earth-friendly shoe manufacturer that combines warmth, breathability, and odor resistance with machine washability. Users of Allbirds shoes must be the type of people who cherish the same pair of shoes for a long time.

However, as they are worn day after day, they inevitably accumulate dirt that cannot be removed.

. You can only whistle, "That's just the way it is," while you're at it. So, if you have a pair of "Allbirds" shoes sitting in a shoe box that you can't wear but can't throw away, let's bring them back to life.

This time, Tokushima-based indigo artist and dyer Watanabe's will be taking the plunge as an ambassador for the Allbirds brand. Bring your favorite shoes to our stores in Harajuku, Marunouchi, and Osaka, and Watanabe's will take the time to dye them a deep indigo color.

Tate indigo leaves nurtured in the land of Tokushima and the meticulous craftsmanship of "Watanabe's" will transform your partner into a tasteful new face.

Now, for all the "Allbirds" fans, go to the front door immediately and check the shoe box.