NEWS

Translated By DeepL

An organic session between writer Kunio Kato and fashion brand Lino. . It is a wonderful initiative, not only in its own right, but also in its own way.

LENO" has been slowly gaining recognition and popularity with its down-to-earth creations. This time, we had a session with LENO, which easily transcended the boundaries of a fashion brand.

Four key visuals for "Spring," "Summer," "Autumn," and "Winter," all newly drawn by Kunio Kato, winner of the 81st Academy Award for Best Animated Short Film for his 2009 animated short "Tsumiki no Ie" have been released.

This session took shape as a result of the resonance between Kato's illustrations and Lino's creations, both of which share a strong sense of narrative in what they produce.

Each story tied to each season will unfold in accordance with the four seasons, which must have contributed greatly to cultivating the sensitivity of the Japanese people, who are considered to be very sensitive.

As you can see from these efforts, "Reno," which started in 2015 in a small apartment in Harajuku, consciously distances itself from trends and pursues only what it thinks is good.

It is a brand that I always think I have a lot to learn from.

INFORMATION

GOOD STANDING Co.

Phone: 03-6447-2478
Official Site

Kunio Kato ( Kunio Kato )
. Graduated from Tama Art University, Department of Graphic Design. In 2009, he won the 81st Academy Award for Best Animated Short Film for his animated short film "Tsumiki no ie. He also creates picture books and illustrations. Major works include "A Traveler's Diary," "Tsumiki no Ie," and "Scenes.

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