The shop offers original furniture with a vintage-like feel and fashionable interiors.Journal Standard Furniture(journal Standard Furniture)〉.
The brand, which always delivers exciting topics, will be rebranded for the first time since its establishment in 2007.
The new concept is simply "a house where Mr. JOURNAL and Mr. STANDARD live". The company will break away from its traditional vintage and industrial image to create a lineup and world view that takes advantage of its position as a fashion company.
Following the target division used by the fashion brand "JOURNAL STANDARD" in developing its clothes, "LADIEʼS", "MENʼS", "LʼESSAGE", and "J.S. Homestead" are assigned keywords, colors, and materials to each category, Lʼessage" and "J.S. Homestead," and applies keywords, colors, and materials to each of these categories. Specifically, they are as follows.
LADIEʼS
KEYWORD: BASIC (European antique from the 30s), CASUAL (material design), RELAX (low style), PLAYFUL (quirky and iconic design)
MATERIAL：Oak, rattan, old wood, linen, canvas, natural materials
MENʼS
KEYWORD: BASIC (American mid-century modern/linear design from the late 50s), TOUGH (bold design), SNOB (chic design), STREET (design with a street culture feel)
MATERIAL：Walnut, larch ( softwood ), aluminum, plastic
LʼESSAG
KEYWORD:ELEGANCE (French/Italian mid-century design) , MODERN (monotone)
MATERIAL: Ash, beach, Decora, slender steel, chrome, marble, artificial marble
J.S Homestead
KEYWORD: AMERICA (American classic design with Japanese designer furniture atmosphere), CLASSI (work style, rugged ( strong ) design)
MATERIAL:Oak, iron, casting, leather, aging
By developing products with an eye on the target market, we aim to differentiate ourselves from our competitors and the interior design industry, and to create a unique brand that breaks down the boundaries between fashion and interior design.
The launch will take place in March, just in time for people to start preparing for their new spring lives. Please keep an eye out for the new start of "Journal Standard Furniture".
