There is talk on all sides that fashion is going back to the '90s.GapThe reason why the "Mere Old Man" is so proud of his work is different. It is persuasive.
The Gap began as a small select store selling denim and records along Ocean Avenue in San Francisco back in August 1969.
The "Who Wore Khakis" advertising campaign in 1993, featuring such celebrities as Ernest Hemingway and Gene Kelly, created a huge buzz around the world. Two years later, in 1995, the brand made a spectacular landing in Japan, opening its first store in the Sukiyabashi Hankyu department store in Ginza, Tokyo.
This year, a new collection was developed under the theme of "The New '90s. Photographer Mika Ninagawa, a photographer and film director, was chosen as the photographer for the collection, and four distinguished members modeled for the collection. Each of the four groups has a distinct individuality that comes from within.
MIYAVI Family
Go Maeida Atsushi
Sisters Rina & Mari Fukushi
Schadaraparr
Denim, khakis, T-shirts, sweatshirts, and the iconic "4 ICONS" have been loved by customers since the company's founding, and have been updated over time to reflect new materials and trends. The materials have evolved with the times, and the designs have been updated to match the latest trends.
Because the brand itself knows the atmosphere of the time, it is clear what the symbolic items are and how to put them in a modern context, making "The New '90s" collection compelling.
The visuals will be available at Gap stores nationwide, Gap's official online store, social accounts, and digital media starting today. We hope you enjoy the exciting visuals as you shop.
Finally, check out the video taken during the visual shoot!
