The Standard, a new line that Wiggo has taken seriously, is a creation that lives up to its name in the middle of the pack.

Standard, simple, basic, and standard. All of these words are simple in terms of language, but I think they are very weighty words. I believe that every expression must first establish the coordinates of it.

WEGO is pleased to announce the launch of a new line, "THE STANDARD. The new line will be directed by Takeshi Ichinomiya, director of the unit designer brand "number (no.) .

WIGO's "style concept of shining a light on a person specialized in each theme and finally constructing a collection around it" resonated with WIGO, and after making an offer, the two companies entered into a collaboration.

The 22 items, including jackets, pants, hoodies, shirts, and T-shirts, are as simple and easy to match as the brand name suggests, but with a trendy feel and a firm footing.

The cool visuals, which give the full sense of the year 2022, are by photographer Keisuke Nagoshi.

Keisuke Nagoshi×THE STANDARD Photo T-shirt ¥2,999

A limited number of photos taken on film using the panoramic technique will be available for sale.

In addition, a pop-up store will be held at Hankyu Men's Tokyo from February 23 (Wed.) to March 1 (Tue.), which will be the first "WIGO" store in Japan.

Mr. Ichinomiya, the director of this collection, commented, "I am confident that we have made a good product. Please visit our stores and be amazed at the imbalance between quality and price, in a good sense.