Although there are many commercial establishments in Shibuya , the "Shibuya Parco." is a rare entity that continues to present a challenge in fashion, culture, food, and the outdoors.
We have been watching with amazement each time, but this time, we felt as if we had been caught off guard....
A new store will open on the 4th floor on February 25 (Fri.), as part of a project between "SKWAT" and Toru Kase. Let us introduce you to the shop.
The name of the store is "4202122. From the outset, the store has an unmistakable scent of something out of the ordinary, but the release says that it is "a store that will break down the formal system of commercial facilities and create a more fluid store.
Specifically, we are thoroughly pursuing a "lightness that can be easily overwritten," which has been rare in the spatial design of commercial facilities to date. The store will play the role of a flexible "guide" that can freely add color to any content that enters the space.
. and the content is also interchangeable and changes from period to period.
The first phase of the project is an online mall, "Vintage Fashion, Interior, and Lifestyle Shops", which gathers vintage fashion, interior, and lifestyle stores from all over Japan.Vintage Collection Mall (VCM)VCM MARKET BOOTH" by "VCM MARKET BOOTH" is now available. Vintage stores that usually focus on street stores will be gathered together to create a "space that is not in harmony with the schedule" where various colors are layered.
Behind the tremendously challenging store are the standouts.
I mentioned the name earlier, but it was launched in 2019 with the design firm DAIKEI MILLS."SKWAT" , and graphic and editorial design work, as well as producing, providing, and exhibiting graphic work.TORU KASEis involved in the planning and production of the project.
. Anyway, no matter how many words I try to use to describe this concept, I can't explain it. I recommend that you visit the museum. It will be a mysterious experience that will awaken various senses that are normally dormant.
4202122
Business hours: 11:00 - 20:00
Place: Shibuya Parco 4th floor
VCM Vintage Collection Mall official website
Shibuya Parco official website
SKWAT official website
Toru Kase's official website
Participating stores at the time of GRAND OPEN (in A-Z order)
Dracaena
Gleeful
Hedy.
HOLIDAYWORKS
H & JUMPIN' JAP FLASH
mood Tokyo vintage