Sophisticated adult clothing that exudes a sense of style . Chansow w's Fu Project pop-up at Isetan Shinjuku Men's Building.

I started out in vintage clothing and experienced everything from American casual to beautiful, but as I got older, it became harder and harder for me to be cool and try hard at fashion.... But as I got older, it became harder and harder to wear cool, hard-working fashions... Now, I only wear clothes that are comfortable and cool.

This is the view of a businessman and Instagrammer who works for an auto parts manufacturer.Chansaw W.Ms. . Her posts are filled with casual scenes from her daily life and her lifestyle that is full of food, clothing, and shelter, and she has more than 28,000 followers. Her posts are unadorned and natural, and her elegant basic style of dressing attracts many "Likes". and elegant outfits centered on basics.

Launched in 2020.[fuu/projectis a brand that embodies exactly what Chanso W. calls "just easy and cool clothes. Backed by the long-established textile trading company "Takisada Nagoya" and directed by Mr. Chansoww himself, the brand offers high-quality, highly functional clothing with no regard for profit margins. Combined with modern digital marketing, the brand is attracting as much attention as Chanzow's. .

The first pop-up of "Foo Project" will be held at Isetan Shinjuku Men's Building. UsuallyECThis is a special opportunity to see, touch, and try on their clothing, which can only be checked out at the "MARCH" show, and to purchase their products before anywhere else.

I wanted to make clothes that would make people feel comfortable in their homes and look cool when they go out. That is the kind of clothing I wanted to make. As Mr. Chanzow says, "I was very particular about the texture of the fabrics and the sizing for that reason.

In particular, the "Sweat T-Shirt 002" with a V-gusset at the neck is said to be the highlight of the collection, and in addition to the standard black, pastel colors such as dull pink, pistachio, and beige are also available. The material used for this item is a shiny cotton lining, which is soft to the touch yet breathable, and will surely be useful in the summer season. The special order color for Isetan Shinjuku is navy.

The highlight is yet to come. Chansaw W. has been a fan of this artist for some time,hawkweed oxtongue (Picris hieracioides subsp. japonica). will also be available in a collaborative T-shirt. The illustrations based on pastel colors go perfectly with the elegant and shiny jersey material body. The finish will make you look forward to the season when you can wear just a long T-shirt.

. This is a very satisfying volume, but we have one more announcement to make. During the exhibition, we will be selling a brand of shoes that Chanso W. says he has worn almost every day since he bought them last year,DOUBLE FOOT WEAR.The custom order event will be held at the same time. The brand has been producing handmade pattern-order shoes under the slogan of "Made in Asakusa Japan. This time, you can order the standard models "HENDRIK" and "HENDRIK LO" in your favorite material from upper to sole and velcro, to create your own "one and only" custom order. According to Mr. Chansow, "I choose the black sole.

The pop-up will start on Wednesday, March 9. On the weekend of March 12 (Sat.) and 13 (Sun.), Chansow W, his wife Miyu, and their beloved daughter Anzu will welcome you at the store. Please visit them and feel the special buying experience that only an actual store can offer.

Finally, here is a glimpse of a small portion of the lineup. What do you think?