The long-awaited physical store where you can enjoy the world of Hoka is now open! By the way, the location is Yokohama.

HOKA" is steadily increasing its presence in every scene, from road to trail, from hiking to fashion use. The first HOKA store in Japan, the "HOKA Mitsui Outlet Park Yokohama Bayside Store," is now open.

The stylish store, with its refreshing blue base color and wood grain, offers a wide selection of running and hiking shoes, as well as hats, socks, and other accessories from outlet stores. This is a fascinating spot where you can fully enjoy the world of Hoka, which continues to make rapid progress, while still being kind to your wallet.

Starting on March 18 (Fri.), the opening day, the first 50 customers who purchase the shoes will receive a HOKA Original Dry Bag as a free gift. In addition, events such as try-on sessions will be held in the future. The store will also serve as an information center for the brand, so please visit the store first.