Although it was supposed to be a very big collaboration, the collection was presented in such an intimate mood that one did not feel it.
The PUMA X AMI campaign was modeled by couple Romeo Beckham and Mia Reagan.
The inspiration for the campaign is "family and friends. The message of the campaign is "Happiness begins with the people closest to you.
Adam Petrick, Puma's global director of marketing, said, "We are very pleased to be working with Puma.
The name AMI literally means "friend. The name AMI literally means "friend," and it encapsulates everything that PUMA stands for in the world of "community" and "family. We are very pleased to collaborate with Alexandre. As a creative designer, Alexandre truly understands the sublimation of classic sportswear silhouettes and the creation of community through positive messages.
The AMI DE COEUR symbol, a cross between a heart and an "A," is fused with the PUMA logo and is featured throughout the collection as the graphic of the collaborating brands.
Alexandre Matussi, founder and creative director of Ami, had this to say about the logo.
We are very pleased with the completed combination logo. The logo has a great impact. It is a gift to us at AMI and at the same time a gift to PUMA. This is what both brands share and what we can call friendship. It is a very sincere collaboration, without trying too hard or being pretentious.
This collection features a lineup of PUMA's signature footwear, from classic silhouettes such as the Slipstream Lo and Suede Crepe to the newly released Suede Mayu. The lineup includes classic silhouettes such as the "Suede Crepe Lo" and the newly released "Suede Mayu".
There is also a wide variety of apparel, including T-shirts, polo shirts, jackets, hoodies, shorts, crews, pants, and bras. In addition, many accessories such as bucket hats, curved caps, shoulder bags, and grip bags will be available.
The collection will be available exclusively at AMI stores starting Wednesday, March 16, and will be available at PUMA.com, PUMA stores, amiparis.com, and select retail stores starting Saturday, March 19.
In addition, one model of the shoes will be sold exclusively at "GINZA SIX" and "Hankyu Umeda" stores in Japan from the beginning of April.
I am sure that many people will like this collection, which mixes the classic sportiness of Puma with the casualness and elegance typical of Ami.
