YEN TOWN MARKET's first pop-up held at Shibuya Parco. The contents prepared in an impressive volume will be the focus of attention.

Even in HOUYHNHNM.Interviewed at the end of last yearA cultural e-commerce store produced by "STARBASE," a company that hasYEN TOWN MARKETThe following is a list of the most common problems with theNujabes "World Tour" CollectionThe brand is now holding its first pop-up at Shibuya PARCO.

YEN TOWN MARKET, with its identity of "Japaneseness," is involved in a variety of projects and product development related to fashion, art, and culture.

In addition to clothing featuring the bold "YEN" logo, original mugs, money clips and other miscellaneous goods will also be available at the event. Joint project by STARBASE and ToyotaDrive Your Teenage Dreams." ("DYTD")New items from "Nujabes Pop Up Store", limited items from "Nujabes Pop Up Store", and a sustainable project from UenoON:U"The products of Nujabes are also lined up in a row. To commemorate the event, the background music in the museum will be by Nujabes until April 4 (Mon.), so you can enjoy shopping with mellow sounds.

The point is still to come. This weekend, we have prepared a lot of contents to see and do, and from April 2 (Sat), we will have an original brand by seidai, who is expected to be a fashion icon of the next generation.Welcome To Collegealso added to the lineup. On April 2 (Sat.) and 3 (Sun.), photographerJiro KonamiThree,Edenworks.The "TOYOTA FLOWER" project, a collaboration between Emi Shinozaki, a flower creator of "DYTD" and "TOYOTA FLOWER" will be held at the same time. The space woven with flowers, as well as the wrapping paper using Ms. Konami's photographs, will also be the focus of attention.

From April 8 (Fri.), an original novelty from "Natural High Tension," a new project by Asahi Soft Drinks' "WILKINSON" and "STARBASE," will be distributed in limited quantities in BIG CANCANs containing three different items. For more details about "Natural High Tension", please look forward to HOUYHNHNM's introduction at a later date.