Considering history, creating the future of shoes. The new Paraboot Marunouchi store, which opens today, offers a solid reason to buy shoes.

Shoes for ladies and gentlemen are available in Marunouchi. This is common knowledge in Tokyo.

Among them, Marunouchi Naka-dori Avenue (Nijubashi Square) is lined with famous restaurants.ParabootA new restaurant is now open.

We are told that they will develop a product strategy and store services appropriate for the location, and the street is expected to become more vibrant. Let's take a closer look.

The interior design is like a testament to the brand's long history. The Paris Saint Germain store has a traditional and warm atmosphere based on leather walls, and the SAINT HONORE store has a modern atmosphere based on white and light. Using these two stores as a motif, we designed a space where "history" and "present" coexist.

Of course, the furniture is also a must-have. The furniture was made by craftsmen at a small furniture workshop near the Grenoble headquarters factory of Paraboot, and is a one-of-a-kind piece made exclusively for the brand. All of the furniture was imported in 2001, when the first store in Japan opened, and even after nearly 20 years, its brilliance has not faded, and it will continue to support the brand in Marunouchi.

CORAUX RAID ¥35,200
*On sale from Friday, April 15

And to commemorate the opening, a limited edition model will also be released. It is a thick-soled version of the classic deck loafer "CORAUX," which is well known among those in the know.

Normally, a flat sole called "MARINE sole" is used, but this time it has been changed to "RAID (Raid sole)," a lug sole type with volume. In addition, the upper is unlined while using supple grained leather, so it can be put in smartly and is comfortable to wear barefoot.

In addition to that, it is a chic color choice of white and black bi-colors. It is a very urban pair that adds sophistication and dignity to your spring and summer styling.

The brand's 114-year "history," the "present," which continues to attract support, and the "future" of the brand, which is yet to be seen. The Marunouchi store will serve as a guideline to express these three elements.

Although online shopping is the mainstream these days, there is surely something about the purchasing experience that only a store can offer. The opening of the Marunouchi Paraboot store reminded me of this.