Last year, in conjunction with the brand's 40th anniversary, EMPORIO ARMANI held a retrospective exhibition, a show, and published a magazine, among other multifaceted initiatives.
One of the projects, the digital campaign "THE WAY WE ARE," is a project to promote the Z Generation, the future leaders of the future.7 young people. was also notable for casting the
This is the second installment of the campaign. This time, the theme is "Self-Identity × Emporio Armani" and the content is designed to emphasize the importance of the "individual.
One of the highlights is the 21-member cast, including actor Yosuke Kubozuka. Dancers, comedians, voice actors, models, makeup artists, coffee shop masters, and other men and women ranging from their 20s to their 60s were used. Please see some of them below.
Yosuke Kubozuka (Actor)
Shohei (Incense brand designer)
Yuki Nakamura (select store owner)
Chen Xi (Model)
YAMATO (Model, DJ)
Momogai Nanbu (Makeup Artist)
SHOKO (Salon Press)
Tsuyoshi Akimoto, Director
Takumi Sato, Fashion Coordinator
GENKI (Dancer)
Yoshio Kobayashi (coffee shop master)
This selection was based on Giorgio Armani's belief that "Clothes should be in line with the wearer's own personality, not the clothes themselves. The clothes should not play the leading role, but the wearer himself." Each of them is dressed in Emporio Armani clothing, showing their natural expressions. In addition to still photographs, which were taken on purpose using film, there is also video content. In addition to the still photos, there are also video clips of the shoots and comments about the "individuals".
A digital campaign to promote the brand's worldview.See the full story here.
