Runway shows and exhibitions are the most common means for fashion brands to present their collections. However, for independent designers, such venues can be costly and difficult.
Uniik" is a community app that brings together fashion lovers with a sense of style. With this in mind, "Uniik," a community app for fashion lovers with a sense of style, was launched.
As the first phase of the project, "Uniik FASHION COLLECTION 2022," an exhibition exclusively for independent designers, was held. Eight unique designers participated in the exhibition.
Hazm, who is also a fashion YouTuber and designer for "DAN," presented a collection that combined the uniforms of delivery workers with military wear. Hazm, who is also a fashion YouTuber and designer for "DAN," presented a collection that combined the uniforms of delivery workers with military uniforms.
KANAME, created by Hazm's partner Megsan TV, drew the attention of visitors with its iconic Skeban series. The lineup included pleated wide denim pants inspired by the long skirts of skateboarders, under the theme of "2021 Japanese skateboarders who also do TikTok.
The exhibit includes "Dan" by fashion YouTuber Hazm and "Ballsy Brothers" by 20-year-old designer Yosei Yasufuku.
The designers themselves were present at each booth, communicating with visitors and presenting the appeal of their brands in their own words. As there were many promising brands exhibiting, fashion professionals could be seen at the venue.
Takaya Hioki" reconstructs old clothes and remakes them into new designs. In the exhibition booth, he also presented a challenging performance of creating new clothes.
Yoshiki Ando's "refomed" is an up-and-coming brand launched in the fall/winter of 2008. Since Mr. Ando's family is a plasterer, he proposes products based on the theme of "work clothes," which he has seen since childhood.
Yoshiki Ando, designer of "Reformed," is himself an avid "Unique" user. He said, "'Unique' is great because only fashion information comes up. While many people on other SNSs post individual items, Unique has a lot of styling posts, which has inspired me to try my hand at it," he comments on the app's appeal.
BALLSY.BROTHERS is the brainchild of 20-year-old Yosei Yasufuku. The appeal of the brand is that it is made with a focus on fabrics, but at a price range that is affordable even for those in their 20s, the same age group as Yasufuku herself.
Many of the brands participating in this event mainly sell their products through e-commerce sites. In this context, the "Uniik FASHION COLLECTION 2022" seemed to have solved the problem of not being able to convey the attractiveness of the clothes and the feel of the fabrics.
AMNI" expresses "a story on the imaginary planet AMNI" through various approaches such as fashion, video, and music. This time, AMNI presented a collection that brought the brand's world view to the forefront, including school uniform-style skirts.
ALTIMA" was established by members of a Nagoya textile trading company. By making use of this backbone, the company is able to offer high-quality products at low prices through direct purchasing and sewing.
Yo asa," which has a store in Yoga, Setagaya-ku, Tokyo, offers custom-made coats and bags. The owner, Ms. Ogawa, handles everything from customer interviews to design and production.
Many "Uniq" users also visited the event. They enjoyed the "Uniq FASHION COLLECTION 2022" in their own ways, such as looking at the exhibits and interacting with the designers to get a feel for the brand's appeal.
Mr. Narimiya of Enlife, which operates the app, said, "This exhibition was born out of a desire to support independent and young designers in Japan. In these times when we go out less and less and have fewer opportunities to show off our fashion, I hope that 'Unique' will help to further boost the fashion industry," he said.
Unique" will continue to support independent and young designers. We are excited to see how this initiative will affect the Japanese fashion industry in the future.
