adidas Originals Flagship Store Harajuku reopens. Sneaker lovers will also find a must-see exhibition space.

January this yearThe company has just opened a large-scale flagship store, adidas Brand Center Harajuku, inadidasThe next step is the reopening of the adidas Originals Flagship Store Harajuku, the flagship store of the adidas Originals brand. The store will be connected to the culture of Harajuku, which is evolving with the times, and will work together with the town to transmit the next generation of street culture.

The adidas Originals Flagship Store Harajuku boasts a vast sales floor of approximately 380 square meters. At the time of opening, the store will offer the largest lineup in Japan with 155 items of footwear, 121 items of clothing, and 53 items of accessories, ranging from the brand's most iconic staples to collaborative models.

Launched last September.CONFIRMED App."Sneaker lovers will not want to miss out on the first-ever exhibition space for exclusive models that are only available at the "M" brand .

Adidas is also introducing for the first time in Japan the MakerLab, which has been available at major flagship stores around the world since 2016. This is a service that offers custom prints at all times, allowing customers to choose their favorite batch design and customize apparel and caps purchased in the store in their own style. In addition to the familiar brand logos and alphabets, the batches available are designed by graphic artistHikaru MatsubaraThe limited edition design by Mr. .

Asako Fujikura / Archive Racks & Fitting Area (2nd floor)

GILLOCHINDOX★GILLOCHINDAE / Archive Racks & Fitting Area (2nd floor)

Valentin Dommanget / Basement Footwear Wall (B1F)

. There is more to see. adidas Originals Flagship Store Harajuku" will feature a different kind of artwork from the past, and a gallery showcasing a variety of artworkCALM & PUNK GALLERYThe exhibition is a collaboration with three local artists, curated by Mr. Noriyuki Watanabe of "adidas Originals", Inc. Inspired by the heritage of adidas Originals and Harajuku culture, the works will be permanently displayed on racks and in the fitting area.

ZX8000 Kawasaki ¥16,500

ZX 5K BOOST Kawasaki ¥22,000

Along with the relaunch, the store will also feature a collaborative model with motorcycle manufacturer Kawasaki and the latest items from the "Blue Version" apparel line. The flagship store, which reflects the philosophy and creativity of adidas Originals throughout, will open on Saturday, April 23.