Sublimating Marine Plastic into Watches. Skagen's new sustainable collection is now available.

Although sustainability is being called for these days, many people do not know what kind of actions they should actually take.

The answer to this question is different for each of us, but I think we should start by doing what we can do for the environment in our daily lives, little by little. For example, if you are a HOUYHNHNM's reader who likes fashion, you could pay attention to what you wear.

To help you out, we would like to introduce a sustainable collection by SKAGEN, a Danish brand. This new watch was introduced to coincide with "Earth Day," a day to think about the earth and take action.

GRENEN OCEAN ¥29,700 each

The "GRENEN OCEAN" model is made of #tide ocean material®, a material upcycled from plastic and plastic bags discarded on beaches and in the ocean.

It is a solar watch that does not require battery replacement, so every aspect of the watch is sustainable for the earth. So just by wearing this watch, you are doing something for the environment.

However, just because a watch is environmentally friendly, if it is not accompanied by a design, it will end up not being used for a long time, which is a real downfall. In this respect, the "GRENEN OCEAN" also has a design that can be used as a fashion item, with graphics on the dial reminiscent of waves and a silhouette that seamlessly connects the case and strap.

GRENEN OCEAN LILLE ¥26,400 each

With its small 26mm case size and three-hand dial, the GRENEN OCEAN LILLE has a minimalist finish.

While the bracelet is made of #tide ocean material®, the case is made of recycled stainless steel for a more mature look.

Wouldn't it be nice to enjoy it as a pair watch with "GRENEN OCEAN" that has affinity in design?

GRENEN ULTRA SLIM ¥29,700

The GRENEN ULTRA SLIM, as the model name suggests, has a thin case measuring only 4.85 mm. Not only does it look slim, it also fits perfectly.

The case is made of recycled stainless steel and the windshield is made of sapphire crystal glass. The design is sophisticated and typical of the Scandinavian brand.

The lineup includes three types of bracelets: leather, mesh, and single link. It is a versatile piece that can be worn for any occasion or coordination, so there is no harm in acquiring this model for the time being.

The new collection, which is typical of the Danish brand with its thorough consideration for the environment, is now on sale at directly-managed SKAGEN stores and other retailers.

By the way, the other daySkagen's official Instagram account in Japanhas been opened, so please check it out as well.