Up-and-coming brand Paranoid holds a pop-up at Pulp. The designs created by imagination are the focus of attention.

Always keep your antenna up and be the first to catch the newest brands.PULP."The next thing they turned to was the "delusion," which translates directly to "delusional. They next turned to the "delusion," which translates directly as "delusion.Paranoid (PD).It is.

Since its launch in 2020, the brand has been posing questions to the world based on a new sense of values born from delusion. The clothes created as a solution to these questions have a somewhat inelegant yet modern feel that matches the mood of today's streets. The brand is slowly gaining popularity, especially among the youth generation.

Paranoid's pop-up "Coexistence with" will be held at "Pulp".

The theme of this pop-up is the question of what we work for and what we seek beyond work. The look depicts a fictional company where everything is programmed and the employees perform simplified tasks in a casual manner.

Although the theme itself is esoteric, the designs are catchy. The lineup includes everyday wearable items such as jackets, T-shirts, and shorts that express a sense of discomfort with the ordinary. Also of note are silver rings, a first for "Paranoid.

The pop-up will begin on Friday, May 6. Although a definite end date has not been announced, the event is scheduled to run for approximately two weeks.