NIKE Live's second store in Japan opens in Yokohama . A huge art wall by Hikaru Ichinori also appeared.

NIKE Live, NIKE's concept store, leverages the power of data and digital technology to provide enhanced customer service.

NIKE BY YOKOHAMA, the second store in Japan following NIKE BY SHIBUYA SCRAMBLE, which opened in November 2019 , opened this April.

Aiming to create a community with local people and stores, NIKE BY YOKOHAMA opened on the first floor of the Yokohama Vivre commercial facility, located across the river from Yokohama Station. In the spacious 335-square-meter space, which is digitally linked, there is a rich lineup of items that reflect the needs of fans in the Yokohama area based on data. Footwear and apparel for "Nike Members" will also be available for pre-sale, and the store also features a large selection of products for women.

The icon of "NIKE BY YOKOHAMA" is an illustrator and a designer.shine brilliantly. Artwork by Mr. The silhouettes of people enjoying sports are depicted in vivid colors. Please enjoy shopping not only for Nike products, but also for Ichijo's illustrations displayed throughout the store.

For more information about "NIKE BY YOKOHAMAthis way (direction close to the speaker or towards the speaker). check it out. They are planning to release exclusive shoes and dubré inspired by Yokohama in the future, so visit them when you are in the area.