The 90/60 ushers in a new era for New Balance, with a new collaborative model with Joe Freshgoods.

A new pair of "90/60" will join the history of "New Balance," which has produced numerous masterpieces.

To celebrate its launch, we collaborated with Joe Fresh Goods, a designer and creative director from Chicago, USA.

Joe Freshgoods x New Balance 90/60 "Inside Voices" ¥26,400

The "90/60" model incorporates the technology and silhouette of performance running shoes from the early 2000s into the brand's iconic "990" series. It is a perfect blend of classic and modern.

The upper is a neutral color combination of beige and pink. The inspiration for this color scheme came from the strawberry cookies that are familiar to families in Chicago, Joe Freshgoods' hometown. The coloring is said to express the "warmth of the Black family home.

Being with loved ones in the home, the warmth shared around the table, and a moment filled with smiles. There is nothing better than that. To shut out the world and focus on what is truly important. That is the purpose of this collection, "Inside Voices. （Joe Fresh Goods)

Don't miss the pair that will usher in a new era for New Balance.