DANIEL WELLINGTON has made a name for itself with its minimalist analog watches.
Last December, the company launched a new initiative, Switch, a spaciously designed smartwatch case that can be attached to the Apple Watch.
And now, "THE SWITCH," a campaign movie expressing the world view of this work, which has been an instant success since its launch, has been released.
The movie features digital creators from around the world, including Japanese model Yamato, who has over 2 million followers on TikTok and Instagram, and shows how Switch fits into their multifaceted and busy lives.
Switch ¥33,000 each
The Switch is available in three luxurious colors: rose gold, silver, and black. The stylish taste change makes the usual smartwatch even more enjoyable.
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