ASICS x Eldresso reports on group runs held in four cities to celebrate the launch!

ASICS is a proud Japanese sports manufacturer, while Eldresso is an independent running wear brand that is popular among core runners. The two companies, which have different brand directions and tastes, have collaborated with each other in an unexpected way!

The running collection was launched on Thursday, June 30 at 6:00 p.m., and on the same day, a group run to commemorate the launch was held in various locations by Lancroux, a store that is a close friend of Eldresso.

In Tokyo, more than 30 runners, led by our own HOUYHNHNM RUNNING CLUB♡, gathered. They ran from the ASICS Harajuku flagship to Sangenjaya, where the Eldresso atelier is located, a distance of 6.5 km.

In Tokyo, HOUYHNHNM RUNNING CLUB♡ will lead the event, which will also include running influencers and other participants.

In addition to this, a trail running store in Osaka, "unitéa running and trail running specialty store in Toyama, Japan.SALLYS RUNNING DEPT.", Hong Kong's Lan Kru ".SD RUNNERSGroup runs were held in four national and international cities called

The "unité" team ran around the mountains of Minoh, Osaka, trying on a pair of ASICS trail running shoes.

In Toyama, "SALLYS RUNNING DEPT.", which has long been a close friend of Eldresso, will participate in the event.

SD RUNNERS" is a Hong Kong run crew that connects across borders through the common language of running.

How will this experimental attempt to blend fashion and culture with the most primitive sport, running, affect the future of sports apparel and sports style? Let's keep an eye on the future of both ASICS and Eldresso!