Porsche, Sohu, and the SDGs. charity goods for sale that look to the future of motorsports.

Porsche has produced many blood-pumping car races in the past. Rumors are rife among fans that the company may soon be returning to the F1 scene.

Why on earth did Porsche and SOPH. decide to join forces? This is a bit complicated, so let me explain step by step.

Always on the cutting edge, Porsche is sensitive to the environmental issues facing motorsports and the automotive industry. As long as cars run on gasoline, carbon dioxide emissions are unavoidable. However, it is also true that it is not realistic to reduce CO2 emissions immediately to zero when considering our daily lives.

Porsche is therefore involved in the Porsche Motorsports Carbon Offset Project.

Offset" means to offset. The offset this time is the carbon dioxide emitted by all 16 Porsche 911 GT3 Cup cars competing in the Porsche Carrera Cup Japan (PCCJ), a one-make race series organized by them.

Once we know the amount of carbon dioxide emissions for a season, we purchase "J-Credits" for that amount, which are set by the government.

When a company that is unable to undertake environmental conservation efforts on its own purchases "J-Credits," the government gives the funds to another company or municipality to support projects that reduce greenhouse gas emissions.

This is a bit of a complicated story, but as a leader in motorsports, Porsche is also thinking about the future of the earth.

SOPH." was the one who came up with the idea. The idea was to hold an event to display the Cup Cars and to raise money for charity through collaboration goods. All proceeds from the goods will of course be donated to "Porsche Impact," an environmental conservation project that includes this project.

PORSCHE CARBON OFFSET PROJECT CHARITY C/N SWEAT ¥13,200

PORSCHE CARBON OFFSET PROJECT CHARITY TEE ¥6,600

PORSCHE CARBON OFFSET PROJECT CHARITY CAP ¥7,700

Well, even if you don't know this background, you will simply want to wear these items.

Sales are by pre-order only and will be accepted from Saturday, July 15 to Sunday, July 24. Products will arrive in mid-September, so please be patient.

On the weekend of the start of reservations, Saturday the 15th and Sunday the 16th, the new Porsche will be unveiled on the rooftop of Shibuya's MIYASHITA PARK. A racing simulator will also be set up so that visitors can experience the high-end car firsthand.

MIYASHITA PARK" will also be accepting grey sweatshirts and green T-shirts from among the charity goods available at the event. You can get them on the spot, so if you want them right away, please visit this event.

PORSCHE CARBON OFFSET PROJECT CHARITY C/N SWEAT ¥13,200

PORSCHE CARBON OFFSET PROJECT CHARITY TEE ¥6,600

Whether it's for the environment, for Porsche or Soffe, or simply because you want some nice merchandise. No matter what the reason for your purchase, we are here to help.

First, take a look at the goods now in light of this story.