With the concept of "Just good is good," the company proposes high-quality clothing that reflects the personality of designer Yuichi Go.NICENESS.The following is a list of the most common problems with the
From "an up-and-coming brand that debuted in 2018" to the next step as "a brand for professionals", the visual story "Journey to Margate", which connects the Spring/Summer 2022 season and the Fall/Winter 2022 season, has been unveiled. The visual story "Journey to Margate" is now available. The nostalgic story is based on the theme of "travel," which is the source of Mr. Goh's inspiration.
This work is composed of items from the Spring/Summer 2022 collection, which incorporates ethnic tastes from various countries and regions, and the Fall/Winter 2022 collection, which is inspired by the psychedelic style of the 1960s. Photographs are by London-basedPICZOMr. K. K. K. is in charge of this project, and his unique and emotional portrayal of the youth who lived in London in the late 1960s is expressed.
For an interpretation of the story, let's borrow from the Nice Ness release.
The story begins on the King's Road, where "Granny Takes A Trip," which opened in London's Chelsea district in 1966 and had a profound influence on subsequent fashion designers, has set up store. From Victoria Station, where trains between London and the south of England are busy departing and arriving, the destination is Margate , a town loved by the British as a seaside resort since long ago. The Old Town in the corner of Margate, with its sandy beach and blue sea, is lined with vintage and antique stores and has the mood of the Swinging Sixties.
With each collection, "Nuishness" is steadily gaining depth as a brand. The looks of the new season, starting this month, arethis way (direction close to the speaker or towards the speaker)Check it out from
