Hype Golf opens its first flagship store in Japan. The lineup includes the latest in golf. But that's not all.

Web media that connects golf and street culture, "HYPEGOLF, its first flagship store in Japan, opened in Daikanyama.

." and it's too early to browser back to "I don't play golf and I don't play .......

. is directed by "Hype Golf," making it a pretty interesting haunt.

The store's lineup includes original wear that focuses on functionality and comfort for playing golf, items made in collaboration with various brands, and items made in collaboration with overseas golf brands such as HOOKEDGOLF, CAVY, and NO.33.

This is a selection that truly embodies the "HYPE of golf today.

Interior designer Yusuke Seki has created a stylish space where tradition and modernity coexist.

Also, for the first time in Japan, a coffee stand by Hype Beans (a), produced by world-renowned barista Hiroshi Sawada, will be set up.

Some standard drip coffees are available, while innovative original lattes are on standby.

It is full of topics that will stick with golfers and non-golfers alike. It's worth keeping an eye on "Hype Golf." No, it's going to be a win-win.