The black plaster facade is a landmark. Amiri's flagship store opened in Minami Aoyama, Tokyo.

Minami-Aoyama , one of Tokyo's leading fashion areas. Especially, the street leading from Omotesando to "Nezu Museum" is well known for its famous brand stores.

The flagship store of "AMIRI" opened in such a place this time.

In case you missed it, the brand was founded in 2014 by Mike Amiri, who serves as its creative director. It has emerged in the fashion scene on the West Coast of the United States, where the luxury street is gaining momentum, and held its first runway show in Paris this June.

Along with the flagship store in Shanghai, which opened earlier, this store is a pioneer of global expansion and is characterized by its contrasting facade, with all-glass walls on the first floor and black stucco on the second floor.

Upon entering the store, the first thing that catches the eye are the two hanger racks hanging straight from the ceiling. The marble and oak fixtures placed on either side of these racks are also impressive and help to create the store's relaxed atmosphere.

The second floor is furnished with a checkerboard rug, sofas, and tables for visitors to relax on. Also not to be missed is the work of American artist Wes Lang, a friend of Amiri's, displayed in the center of the space.

To celebrate the store's opening, a capsule collection of the brand's signature bone stack motifs, arranged in Japanese colors, is now available. . Below is a portion of the lineup.

Hoodie ¥132,000

T-shirts ¥65,000 each

Sweat pants ¥132,000

Amiri" is a brand with a growing presence in the world of fashion. It may be worth keeping a close eye on.