Environmental consideration is not only in the production of clothes, but also in the creation of stores. What is the full-fledged introduction of the "Green Concept" to Armani outlet stores?

Perspectives on sustainability and the SDGs have become essential in the fashion industry. As environmentally friendly clothing production becomes the norm, this trend seems to finally be spreading to store development as well.

Here we would like to introduce "Armani Outlet Kitakyushu," which was completed on July 15.

The store was designed in line with the "Green Concept" that the Armani Group has adopted for its outlet stores worldwide. The store's wall panels and shelves are made of discarded furniture and recycled wood, the curtains in the fitting rooms are made of recycled polyester, and "econyl" carpets made of discarded fishing nets have been chosen for the carpets.

This is the second full-scale introduction of the "Green Concept" in Japan, following the store in Gotemba, Shizuoka, and is said to use the most advanced recycled materials among the "Armani Group" outlet stores in the world.

The store covers an area of approximately 311 square meters. The spacious and airy space with natural light coming in through the windows allows customers to pick up products from Emporio Armani, A|X Armani Exchange, and other brands without hesitation.

In recent years, Giorgio Armani has been focusing on activities to support the spread of environmental culture and tree planting. We will keep an eye on the brand's efforts in the future.