Housing as a product, with a choice of sizes and colors? The next challenge for NOT A HOTEL is also exciting.

NOT A HOTEL" created quite a stir by introducing a new concept to housing and living itself.

In a nutshell, properties sold by "NOT A HOTEL" can be used as a home or rented out as a hotel to generate revenue. Furthermore, property owners can also use all "NOT A HOTEL" properties mutually free of charge.

The process that led to the launch of the service was the founders'Interview with Shinji Hamauzufor more information.

The next step in this "NOT A HOTEL" is "NOT A HOTEL PRODUCTS," which allows you to choose the size and color of your housing.

As the first phase, model units will be developed in Kita-Karuizawa under the direction of Yosuke Aizawa, a designer for White Mountaineering.

This is a "product" filled with just the right lifestyle that Aizawa says he has realized in recent years while living in two locations, Karuizawa and Tokyo, and that he is very particular about.

This is the first time that Mr. Aizawa has worked on architectural products, and it is very exciting to see a fashion designer transcending the boundaries of industry to work in a different field.

Incidentally, "NOT A HOTEL PRODUCTS" comes in three sizes (S, M, and L) and two colors (BLACK and NATURAL), allowing you to choose your favorite model to suit your lifestyle.

The vaulted LDK integrated with the terrace and large windows with a sense of freedom are used in all models.

The room is furnished with a Grand Prix chair by Fritz Hansen, a "NOT A HOTEL PRODUCTS" original model, which features textiles designed by Mr. Aizawa.

In addition to development on land provided by "NOT A HOTEL," it is also possible to build as a home or vacation home on land of your choice. Sales are scheduled for March 2023.

The ideas and concepts of settlement and migration may be slowly changing.