STAN SMITH", "SUPERSTAR", "NMD".... The campaign "MADE ORIGINALS: Repaint it again, and again. Again and again. . has recently been launched.
First, let us introduce you to the new NMD_V3 model that marks the launch of the campaign.
NMD_V3 (FZ5965) ¥18,700
NMD_V3 (FZ5964) ¥18,700
NMD_V3 (GY6818) ¥20,900
NMD_V3 (GX2089) ¥20,900
NMD_V3 (GY4134) ¥20,900
NMD_V3 (HP4316) ¥20,900
NMD_V3 (GX2088) ¥20,900
*Scheduled to go on sale in late August
This model is based on the NMD, which debuted in 2015. While inheriting the silhouette, iconic BOOST foam, and impressive plug parts of the original model, the upper is made of breathable mesh material. In addition, the translucent heel clip and updated TPU parts mean that the futuristic design is both futuristic and comfortable.
For the main visual of the campaign,Appointed as brand ambassador in 2020The "NMD_V3" is worn in an all-white style, showing off a cool, lightweight look. He wears the NMD_V3 in an all-white style, showing off a cool and light look.
In addition, a promotional movie set in Shibuya and Harajuku, the heart of the street culture, was also released. The sound is original music specially created by Ms. Tsuneda . The artwork by GUCCIMAZE, Kosuke Kawamura, and FACE that appears in the movie is also noteworthy.
Let us conclude with a comment from Ms. Tsuneda, who was heavily involved in this campaign.
The original music we wrote for this project has a luxurious and robust feel that expresses the weight of the history of 'adidas Originals. Shibuya and Harajuku, where the photo shoot took place, have changed since I was a frequent visitor in my 20s 10 years ago, both in terms of the streets and the people. I hope that the coming generation, who will create a new culture, will live their lives without worrying about what others think, without listening too much to what others say, but at the same time, with an equal amount of self-doubt.
