【THE WEEKENDER] HOUYHNHNM and PARCO are teaming up for a major event this fall! This is a nationwide tour that will take you to 8 different locations in Tsumu, Japan.

Illustration_LURK

There is something that I have realized after years of working in digital media, or rather, because of it. That is the importance of contact in a real space and the communication that takes place there.

We have held such gatherings from time to time in the midst of the Corona Disaster, but this fall we are going to do it in a big way.

We will hold "THE WEEKENDER - LOCAL CULTURE FESTIVAL" with "PARCO" as our partner, with whom we have worked together several times in the past.

THE WEEKENDER -LOCAL CULTURE FESTIVAL
In the midst of the Corona disaster, the role of the city is being reevaluated.
The city has its own culture.
HOUYHNHNM's is pleased to announce a major autumn event at PARCO, a cultural spot scattered in eight cities across Japan.
Sapporo, Sendai, Shibuya, Kichijoji, Nagoya, Osaka, Hiroshima, and Fukuoka.
Eight curators with ties and connections to their respective cities will work together to tell the stories of people, things, and events in their cities to enliven the local + α.
It is a new playground for "WEEKENDERS" (people who want to enjoy their weekends to the fullest), mixing all kinds of fashion and lifestyle, crossing over generations and genres.

We will be working with eight curators who have connections to each city and to HOUYHNHNM's to bring the eight local sites to life.

The dates for each city and the curators are as follows

■Nagoya PARCO / Saturday, September 3
Address: PARCO GALLERY, 6F, West Wing, 3-29-1 Sakae, Naka-ku, Nagoya City, Aichi Prefecture

Yuhi Ozaki / Designer, fashion brand SUN/kakke
Yuhi Ozaki designs and directs various brands, including Sun/Kakke and YOUNG&OLSEN. We plan to invite several guests who are close friends with Mr. Ozaki, including his favorite stores in his hometown Nagoya, and to hold a flea market as well. It will be a day that could be called a business trip version of "Clothes Heaven.
Instagram:@yuhiozaki0411, ,@sun_kakke

■Shinsaibashi PARCO / Saturday, September 10
Address: B2F Shinsaibashi-Neon Shokudo Gai, 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka City, Osaka

Atsuto Tani / "IMA:ZINE" Director, Buyer
After working as a sales representative, press, and buyer at BEAMS, he participated in the launch of the select store "IMA:ZINE" in his hometown of Osaka. Currently, he concurrently holds the positions of direction and buying. This time, utilizing his extensive domestic and international pipeline and experience to date, he will bring together brands and creators known to those in the know to propose a unique and intense buying experience.
Instagram:@taniatsuhito

■Sapporo PARCO / Saturday, September 17 *Sunday, September 18 (rain date)
Address: Rooftop, 3-3 Minami 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido

Keboz / Fashion Brands
Under the concept of "making clothes you want to wear," the brand develops clothing based on the theme of baseball, which is the brand's roots, and its hometown Asahikawa. A wide variety of faces will gather at "Sapporo Parco," from his partner "Asahiichi" to a well-known brand through collaborations and famous stores that are associated with Sapporo.
Instagram:@keboz

■Shibuya PARCO / Saturday, October 1
Address: 10F COMMUNE, 15-1 Udagawa-cho, Shibuya-ku, Tokyo

stacks bookstore / bookstore
A bookstore in Shibuya, Oku-Shibuya that uses books as a medium to freely cross art, fashion, music, food, and other fields, and to hold exhibitions and create things. Maruro Yamashita, who runs "stacks bookstore," hails from Tokyo. He plans to use his extensive network, both in Japan and abroad, to present a broad lineup of books, regardless of genre. We hope you will enjoy the current mood of Tokyo.
Instagram:@stacks_bookstore

■Kichijoji PARCO / Saturday, October 8
Address: Rooftop, 1-5-1 Kichijoji Honcho, Musashino-shi, Tokyo

Lambda Takahashi / Stylist
Stylist Lambda Takahashi continues to spread the fun of fashion widely, from luxury to street, and costumes for various musicians. Born in Mitaka, next to Kichijoji, Kichijoji has been his playground since he was a child. He will be exhibiting not only brands and stores of his seniors and friends in his hometown, but also his own rare collections and vintage bicycles, which he has recently become addicted to.
Instagram:@tkhslmd

■Sendai PARCO / Saturday, October 22
Address: Rooftop of Parco 2, 3-7-5 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture

Wataru Kakubari / Representative of indie label "Kakubarhythm
He is the representative of the music label "Kakubarizumu" which has many musicians such as YOUR SONG IS GOOD, SAKEROCK, Kiseru, cero, mei ehara, Skirt, and many more. The event will be held on the rooftop of PARCO on the eve of the 20th anniversary of the label's founding in Sendai, their hometown. A variety of cultural activities will be offered in Sendai in October as autumn deepens, including flea markets and other stalls set up by fun friends, stalls set up by famous Sendai stores, live performances by artists, DJs, and other events.
Instagram:@kakubariwataru

■Hiroshima PARCO / Saturday, November 5 * Rain date: Sunday, November 6
Address: Main building storefront, 10-1 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture

PROPS-STORE / Select Shop
A select store based in Jingumae, Tokyo. The main store focuses on American imported apparel, while ANNEX picks up mainly secondhand clothing, and has been attracting strong support from both men and women, and from all generations. The directors, Jun Fujii and Ken Doi, are from Hiroshima. The event will feature independent brands from Japan and abroad, as well as leading stores from the Chugoku region.
Instagram:@propsstore, ,@propsstore_annex

■Fukuoka PARCO / Saturday, November 12
Address: Parco Factory, 3F, Main Building, 2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture

MARUHIRO / Hasami Pottery Manufacturer
MARUHIRO is a manufacturer of Nagasaki's "Hasami-yaki" crafts. This year marks the 10th year since its establishment. With the goal of expanding the base of Hasami-yaki, the company is now involved in activities involving many brands, both domestic and international. This time, they will demonstrate their one and only directional skills at "Fukuoka Parco". Please enjoy the stimulating space where people involved in manufacturing from Tokyo, Kyushu, etc. gather.
Instagram:@maruhiro.official

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And HOUYHNHNM will also have a booth at this year's event.

We worked hard to prepare special items for the event.

Here are the eight creators who worked with HOUYHNHNM's to create things.

TANGTANG / T-shirt label
Designer Masato Tanno started this label in 2011, focusing mainly on T-shirts. For more than 10 years, the label has continued to transmit the possibilities of T-shirts through collaborations with numerous brands, stores, and musicians, as well as original items with a strong message.
Instagram:@tangtang_design

As is typical of Tintin, which has a deep connection with band culture, the finish is a sampling of a tour T. The name of the event is on the front, just like the name of the band. The name of the event is printed on the front as if it were the band's name, and on the back are the dates of the tour and the names of the stores in the eight cities where Parco will be located. The print is available in black and a blue color that evokes the image of a Saturday.

Toyameg / Illustrator
He has provided artwork for BASI, THE BAWDIES, DENIMS, and others as an illustrator, and runs a studio and store, "Palmhouse books and store," in his hometown, Fukuoka. He also runs his own studio and shop, "Palmhouse books and store," in his hometown of Fukuoka, Japan.
Instagram:@_toyameg_

T-shirts and long T-shirts are available in white and black body, and sweatshirts in gray and black body. The print color of each item is different, so be sure to check them out at the show.

ZECS / Graffiti Artist
He started expressing himself through graffiti in the early 2000's. Around 2010, he started creating artworks and other works, projecting his daily life and feelings onto his original character, YUMYUM. Currently based in Nagoya, he is popular for his collaborations with various brands and artists.
Instagram:@agamex

The motifs of the T-shirts, long T-shirts, and sweatshirts are based on the original character YUMYUM, the iconic character of ZECS, as well as drinks and speakers that make you feel like you are having a chill weekend time. T-shirts, long T-shirts, and sweatshirts.

BOW WOW / Fashion brand
The brand's output is based on the atmosphere of the 90's, when various cultures were born and chaos and power overflowed, while retaining a strong sense of color and filtering it through the filter of the present. In addition to elaborate homages and remakes, the brand's "charming" clothes give off a presence that sets it apart from others.
Instagram:@bowwow_official

This T-shirt, designed under the theme of "Weekends," is from the fictional college club "Saturday Night Fever. The print of the school building that the circle attended every day is cracked and the tanned body of the T-shirt looks like a vintage T-shirt. The realistic finish is the work of "BOW WOW".

El Burrito's Skate Amigos / Skate Team
A skate team formed by Taku Takemura, a writer and curator, and Taro Hirano, a photographer. In addition to making things, they also run "Taqueria Magazine," a web magazine that introduces their friends and heroes they admire. They are working at their own pace, doing what they want to do.
Instagram:@taqueria_tokyo

There is a T-shirt with a Mexican band motif that you will want to listen to on a sunny weekend with a beer and tacos in hand, a long T-shirt with wheels on the sleeves that will make you want to relax and ride on the cruise deck, and a sweatshirt with the team logo by Raymond Pettibon. The lineup includes a T-shirt featuring a Mexican musical band!

Color at Against / Select Shop
Nicknamed "Kalaage," this store in Yoyogi Uehara is located away from the hustle and bustle of the city, and offers secondhand, domestic, and imported clothing that has been carefully selected by the store owner. The shop is also popular for its original items, which seem to reflect the somewhat easygoing atmosphere of the store's famous owner.
Instagram:@color_at_against

"EVERYDAY WEEKEND" and a message that would make anyone envious, plus a collage of photos that evoke the store's icon and the karaage owner's weekend activities of camping and fishing T-shirts, long T-shirts, and sweatshirts The lineup includes T-shirts, long T-shirts, and sweatshirts, and each item comes in a different body color.

PAJA STUDIO / Print Studio
With silkscreen as its weapon, this print studio is attracting attention for its independent movement of youth generation creators. Supporting various brands and artists in their craftsmanship behind the scenes, it is now an indispensable part of Tokyo culture. By the way, this year we celebrate our 3rd anniversary!
Instagram:@pajastudio

The lineup includes three items: a T-shirt, a long T-shirt, and a sweatshirt, and the highlight of each item is that the design & body color, etc. are all different. All items have a common graphic on the front. Please feel the analog, warm, and mellow atmosphere of the silk screen.

is-ness / Fashion Brand
With "existence itself" as its brand name, the brand was launched in 2001 with art, music, and fashion at its core. This time, items will be released from "ISNESS MUSIC," which is derived from "ISNESS" and whose concept is a fusion of music & culture and fashion.
Instagram:@isness_official

The initials of the event name are dropped on the front in the brand's standard design, which is sure to get you in the mood for the festival. The same design will be available in two items, a T-shirt and a long T. The T-shirt will be sold in a 12inc record style with a band, and the long T will be sold in a boom box case reminiscent of the cassette cases of the past!

We have called on eight groups of creators for this event, which will be held in eight locations across the country, but rest assured that we will have the same items wherever you go in the country.

The event is of course free admission. It will be a full day of vendors, flea market, workshops, DJs, and much more.

Information for each region will be posted as it becomes available, so don't miss HOUYHNHNM's articles and social networking sites.

Please look forward to a major cultural festival woven by HOUYHNHNM and PARCO this fall.