The 90's, Tokyo, pop culture. This is a book that captures those dazzling and noisy days.

In today's world where all information is flat and liquidated on the web, it has become difficult to look back systematically or look at something from a bird's eye view. I believe that this is where the significance of the existence of paper media remains.

The newly released "2D Double Decades Of Tokyo Pop Life" is a book that can be called a textbook of Tokyo pop culture.

The author is Tetsuya Suzuki, who spent 20 years from the 90s to the 00s as an editor of smart and chief editor of honeyee.com. The book is a unique look at "Tokyo Pop Culture: Two Decades," delving into keywords such as "Ura-Harajuku" and "Shibuya-kei.

From the "Foreword" of this book
This book examines the pop culture of the 1990s in Tokyo, with a focus on fashion and music, particularly the "Ura-Harajuku" and "Shibuya-kei" movements, as well as brands and works such as A.P.C., Trainspotting, Hiroshi Fujiwara, and Pizzicato Five, The purpose of this exhibition is to reexamine the meaning of such brands, works, and artists as "A.P.C.," "Trainspotting," "Hiroshi Fujiwara," and "Pizzicato Five," and to reexamine what was accomplished in the Tokyo pop culture scene at that time, namely the "90s. I also believe that the "90s" cannot be described only in terms of that decade; in order to highlight the vague and ambiguous contours of the "90s," which was a transitional period in many ways, sandwiched between the 20th and 21st centuries, it is inevitable that the decade before and after each one must be superimposed on the one before and after it, In order to highlight the vague and nebulous contours of the "1990s," which were in fact a transitional period, it is inevitable that the decade preceding or following it be superimposed on each other. However, even though I am talking about Tokyo pop culture of the 1990s, what I am going to discuss here is my own "90s," so to speak, as it is based on my own personal experiences and memories. I hope that something will emerge when this "my 90s" overlaps with the "respective 90s" of the readers of this book.

Incidentally, this book is a new transcription of Tetsuya Suzuki's "2D (Double Decades of pop life in tokyo)," which has been a Series on the online salon "RoCC" since 2021.

I think it is very significant that the contents, which were known only to a limited number of people, are now being made available in a single volume.

If you respond at all to the word "pop culture," you should read this book.