The first name for the next breakthrough! Italian shoe manufacturer Date is currently holding a pop-up at Isetan Shinjuku Men's Building.

Sneakers have become a part of our lifestyles and are now considered to be in an unprecedented boom. With new releases of sneakers, from the basic to the hyped up, coming out every week from all over the world, we are proud to introduce the next breakthrough sneakers![D.A.T.E.The first pop-up store in Japan is currently being held at "Isetan Shinjuku Men's Building, B1F, Men's Shoes" until September 20, 2012. The first pop-up store in Japan is currently being held at "Isetan Shinjuku Men's Building, B1F, Men's Shoes" until September 20 (Tue.).

First, let me introduce the brand. DATE" is an Italian shoe manufacturer born in 2005. The company was founded by four people who had different careers as designers, shoemakers, marketers, and managers, and at the time of its founding, they were working day and night on sneakers in a makeshift workshop built in a garage.

The turning point was the Pitti Immagine Uomo held in Florence in 2006. The sporty yet elegant appearance of the brand was well received, and more than 8,000 pairs were ordered during the three-day exhibition. At the same time, they were selected as the "Best NEW Proposal," and are now the focus of attention at some of the world's leading select stores.

FUGA" each ¥35,200 *¥36,300 for upper right

Upper row "COURT" ¥31,900
Lower "COURT2.0" ¥31,900

LEVANTE" each ¥35,200 *¥37,400 for the upper row

The pop-up will feature the iconic "FUGA" model, the "COURT" with its austere colors, and the "LEVANTE," which is only available in the men's collection. These shoes, which mix Italian craftsmanship with an athleisure mood, are sure to add a classy and light touch to your feet.

A pop-up will also be held at the same time at "Isetan Shinjuku Main Bldg. 2F Women's Shoes". Why not find your ideal pair from the diverse lineup with your partner? The first 50 customers to purchase a Date item during the event will receive a limited edition sweatshirt, so if you are interested, be sure to get in early.