AZUL BY MOUSSY's high-end line "Plus" men's collection debuted in 22AW. The collection is a hot item, with a good balance of current trends.

I'm sure many HOUYHNHNM's readers are unfamiliar with this brand, but I'm sure that by the end of the article, they will be a little curious about this brand.

“AZUL BY MOUSSYThe high-trend line from the "H" to the "L" is "H".PLUSDid you know that the "M" is being developed?

Only the women's line debuted in the 2021 AW season, and the men's line started this year in the AW season. They are making clothes with their own philosophy to approach a new target audience different from the same brand.

The men's line is characterized by an atmosphere that incorporates a sense of mode and trends while maintaining a street taste at its core. However, this does not mean that the target is limited to young people in their 20's. The collection is based on vintage military items, has specifications that excel in functionality, and has a sense of balance that makes people in their 30's, and even 40's, want to wear it.

Incidentally, the styling of the look was done by Mr. Lambda Takahashi. The photo shoot was held at his parents' house, which is very cool, accentuating the sense of danger that the "plus" clothes wear.

The rollout will begin on September 16 (Fri.). Be sure to keep an eye on the "Plus" trend at Azul by Mauzy.