The reborn Farrar and BEAMS collaborate. There will be a pop-up at the Harajuku store starting this weekend.

Launched in 1920 in Texas, U.S.A., this workwear brand relocated to the U.K. in the 1970s before rebranding itself last season.FARAH〉.

They have gained popularity for their durability and minimalistic designs that are ideal for daily use, and have teamed up with BEAMS. A pop-up to commemorate this event will be held at BEAMS Harajuku from October 8 (Sat).

Sweat Shirts ¥15,400

The exhibition will feature exclusive BEAMS sweatshirts with original graphics, vintage sneakers collected from Farrar's perspective, and pants that are not usually sold at other stores. From tops to shoes, there is a lineup that will renew your fall look.

In conjunction with the event, a visual supervised by Ollie Evans, founder of the London-based creative company TOO HOT, will be released. The styling of the main item of the pop-up, denim, is the focus of attention.

The exhibition will run until Thursday, October 20. A reception party titled "FARAH GINGER" will be held on Friday, October 7, the day before the event, so why not enjoy the special lineup ahead of time along with performances by DJs and artists?