NEWS

Translated By DeepL

The new J-Crew, led by Brendon, has immediately sent us a surprise gift. A collaborative collection with BEAMS PLUS will be released.

One of the big topics this season will be the new "J.CREW" brand.

Brendon Babenzin, who leads NOAH, has been named creative director of the brand, and all eyes are on him for his latest move, and he's done it! And now he's done it again, this time in collaboration with BEAMS PLUS.

Both designers create timeless clothes based on American casual wear. The two companies share the same values, and their collections are a perfect match. First, let's take a look at the looks that have just arrived. The model is Mike Mills.

The theme of the collection is "OLD BOY. The collection is a retrospective of the good old American tradition, with military elements injected throughout to spice things up. Every item has a fresh twist that is typical of "BEAMS PLUS," such as the selection of details, the substitution of materials, and crazy-pattern tailoring. The result is a finish that can be called "new with the past," with a lot of the atmosphere of the present.

The item list is 14 types below.

Blazer ¥30,250

Chore Jacket ¥42,350

Fireman Jacket ¥51,150

Mil Coat ¥101,200

Liner Blouson ¥47,850

Cardigan ¥26,950

Work Shirt ¥26,400

Regular Panel Shirt ¥12,650

Button-Down Shirt ¥11,550

Old Boy Graphic T-shirt ¥11,000

Mil 6 Pocket Trouser ¥38,500

Utility Trouser ¥33,550

Jungle Hat ¥9,900

Tie ¥11,000

With the recent trend toward a return to American casual and a reevaluation of the American traditional, this is a collection that is in the right mood.

The release will begin tomorrow, October 19 (Wed.) at some J.Crew stores in the U.S. and, in small quantities, at BEAMS PLUS Yurakucho and other stores in Japan.BEAMS official online storeThe collaboration is not an exaggeration, but a memorial collaboration that will surely be talked about for years to come. This is not an exaggeration, but a memorable collaboration that will surely be talked about in the years to come, and should be kept in mind by all lovers of American fashion.

INFORMATION

beams plus yurakucho

On sale: October 19 (Wed.) -
Address: Shin-Yurakucho Building 1F, 12-1, Yurakucho 1-chome, Chiyoda-ku, Tokyo
Phone: 03-5220-3151
Sold at BEAMS PLUS Yurakucho, BEAMS official online store, and J.Crew stores in the United States.

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