The NUPTSE JACKET is the face of THE NORTH FACE and a heritage model that continues to embody the brand's tag line "NEVER STOP EXPLORING. A project to commemorate the 30th anniversary of the birth of the down, which has been repeatedly updated since its debut in 1992, has been launched.
As part of the project, a special website "NUPTSE JACKET" will unravel the history of the NUPTSE JACKET and explore its future possibilities along with contemporary culture.30 YEARS OF NUPTSE JACKEThas been launched.
The NUPTSE JACKET is loved not only in the outdoor field but also in the fashion scene for its universal design and excellent functionality for polar expeditions. The special website features seven contents, including an introduction to its past projects and an interview with the brand's contracted athlete, Conrad Anker. Don't miss the original music and movie written by rapper Daichi Yamamoto for The North Face.
In addition, at THE NORTH FACE Alter in Harajuku, a special exhibition is being held until November 15 (Tue.), displaying the 1992 NUPTSE JACKET model, releasing the latest products, and distributing novelty stickers. By experiencing firsthand the past and future of the "NUPTSE JACKET," you are sure to become even more attached to the product.
30 YEARS OF NUPTSE JACKET special exhibition
Dates: ~November 15 (Tuesday)
Location: THE NORTH FACE Alter
Address: 1F Harajuku Toryu Building, 6-10-9 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
