A new challenge for Phoenix and Keiji Kaneko. Debut of contemporary clothing that combines fashion and sports at a high level.

This winter is said to be cold. People who enjoy winter sports are already so excited and seem to be having a lot of fun.

Speaking from a fashion standpoint, a long time ago, ski wear and snowboard wear were very different. From form to design to coloring to everything else.

Over time, the two sports' wears have recently become more and more intertwined, but the origin of the brand introduced here is gory skiing.

The skiwear brand "PHOENIX," which was born in Japan in 1952 and was one of the first to introduce nylon, the latest material at that time, to skiwear, has reinterpreted past designs in a modern way.PHENIX ARCHIVAL RESEARCH.

Fashion director Keiji Kaneko spearheaded the project with an archaeological approach, using a vast amount of past design materials.

The product, which is said to be a 50/50 product, with no deviation between the two elements of fashion and sports, does indeed have some details that are unfamiliar to today's viewers.

Authentic Ski Jacket ¥88,000

Authentic Ski Pants ¥44,000

That is to say, it is design work pulled from the past, but when it is arranged with state-of-the-art technology, it looks strangely modern.

Authentic Ski Sweater ¥44,000 *Reversible

Authentic Training Jacket ¥66,000

Authentic Training Pants ¥38,500

It is easy to imagine this group of products both in action in the field (snowy mountains) and strolling around town. . In fact, they may be accomplishing something quite challenging.

CAP ¥8,800

Pre-sales will begin on November 3, ( Thu ) at L'ECHOPPE's directly managed stores and online site, with general sales starting on Friday, November 11.