The visual books are, from left to right, Fall/Winter 2021 (¥3,850), Spring/Summer 2022 (¥3,850), Fall/Winter 2022 (¥4,400), and the latest, Spring/Summer 2023 (¥3,850).
Madison Blue" is one of the brands favored by adults who love clothes. The brand offers a variety of basic designs that fit easily into one's wardrobe and have a mysterious charm that brings out the individuality of the wearer.
The Daikanyama Tsutaya Bookstore is holding a special event where you can learn about the brand's worldview.
The title of this project is MADISONBLUE BOOKSHOP.
As the name "Bookshop" suggests, the image is a bookstore, but it is not a large bookstore that sells everything, but a bookstore that also sells clothes and sundries, like those found on a street corner in Paris.
The main product we carry here is a visual book, which has been produced seasonally since last year.
This was originally planned to give customers a deeper insight into the brand's worldview, and was directed by Toshiko Nakajima, former editor-in-chief of GINZA magazine.
The lavish binding is another highlight, with the first three issues in ring-notebook format, and the latest, the fourth, in A3 size.
The event will also feature take-free zines by the creators involved in the visual book's production.
Also on display and for sale are the brand's iconic work shirts, popular paper bags, and "All-Stars" specially ordered for Converse.
Hampton Chambray Shirt (VW) Pearl Button Custom ¥39,600
Hampton chambray shirt (OW) pearl button custom ¥38,500
Paperback "TOKYO" ¥14,300
All Star ¥19,800
The event will last until Christmas. You can drop in on a weekend stroll with your closest friends, or take a peek on your way to Daikanyama. You may find new encounters there.
MADISONBLUE BOOKSHOP -magazine & clothing-.
Period: ~December 25 (Sun.)
Venue: Daikanyama Tsutaya Bookstore Building No. 2
Instagram:@madisonblue_official
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