Anderson Bell, Awake New York, and Braindead. ASICS sneakers teamed up with three up-and-coming brands to unveil their sneakers in Paris.

ASICS is a brand that is currently garnering attention in the sneaker scene.

The company has introduced a series of highly designed products to the market one after another, including the "Kiko Curation" series and collaborative models with brands such as "Takahiromiyashita the Soloist. and collaborations with brands such as WIND AND SEA and A.P.C.

ASICS opened a pop-up store in Paris on January 19 for three days only. The pop-up store was held in conjunction with the current Men's Fashion Week, and unveiled sneakers made in collaboration with Andersson Bell, AWAKE NY, and Brain Dead.

Introduced first is a model created by the Korean brand Anderson Bell. Based on the "Gel-Sonoma 15-50," a lifestyle shoe by ASICS, this model was created with the image of the fantastic world of "ASICS WORLD" in mind. The key point is the free combination of colors, which is not bound by any design rules.

ANDERSSON BELL × ASICS GEL-SONOMA™ 15-50
160,00€

Next up is Awake New York. In case you missed it, this brand was established in 2011 by Angelo Bak, who was the director of Supreme. It is one of the brands that have been garnering attention in the street scene.

This new model of sneaker combines a mesh, leather, or suede upper with a shock-absorbing "GEL" sole. The look is a fusion of two opposing elements: classic and modern. There are two colorways.

AWAKE NY × ASICS GEL-NYC
160,00€

The last model, "Braindead," is a boldly colored version of the GEL-NIMBUS™ 9 shoe by ASICS, which was introduced in 2007.

BRAIN DEAD × ASICS GEL-NIMBUS™ 9
180,00€

All of the designs are catchy and full of the brand's charm. At the moment, we do not know if they will be available in Japan, but we will wait for further information.