Giorgio Armani.concept and was reborn as a full-fledgedA|X ARMANI EXCHANGEoffers well-designed, modern clothing and accessories at an affordable price point. The brand is attracting attention as a lifestyle brand for young people.
The advertising campaign for the brand's Fall/Winter 2016-17 collection has now been unveiled. The focus is on the four young people cast as models. Jay Alvarez, a Hawaiian-born filmmaker and private eye. Greg Sulkin , a young actor from London. Elliott Sumner, an Italian-born British musician. Shlomit Malka, an Israeli model who has graced the covers of fashion magazines such as Elle and Harper's Bazaar.
Pictured from left to right are Elliot Sumner, Jay Alvarez, Greg Salkin, and Shlomit Malka.
The ad campaign features 20-somethings of different ages and occupations, and conveys the message of "simply being yourself. The campaign depicts a style that is consistent with "A|X Armani Exchange". The shoot took place on the streets of New York , and the pure and energetic expressions on the faces of these young people are captivating.
Text_Ryo Muramatsu
A|X Armani Exchange
www.armaniexchange.jp