"A gem in fashion. Many of these products have had superstars who loved them. The "Haynes" pack T is no exception, and has been loved by many celebrities. Here, we will introduce some of the stories behind the pack T, along with the package design of the time.
1950 package
First of all, there is James Dean, the Hollywood hero whose name is etched in the history of cinema. He is a symbol of America, and has always attracted a great deal of attention not only for his acting but also for his iconic fashion. What made him an eternal style icon was his bright red Drizzler jacket by McGregor & Company. It is said that he wore a 1950s pack T-shirt by "Haynes" as his innerwear. He was particularly fond of the crew-neck type. James Dean, who was a denim lover as well as a denim lover, wore Haynes pack T's with ease, and it can be said that there was a manly aesthetic that could be learned beyond time.
1997 Package
Another basketball god who needs no introduction is Michael Jordan, who won his second of three consecutive NBA championships with the Chicago Bulls in what has become the talk of the town among NBA fans. It was 1989 when he signed a commercial contract with "Haynes" as the hero of the deadly battle with the Utah Jazz that went all the way to Game 7. It can be said that this was one of the events that further spread the brand's recognition. In addition, Michael Jordan often attracted attention from the field of fashion, including the "Air Jordan" series that led the sneaker boom in the 1990s. Naturally, many people must have admired the "Haynes" pack T, which was loved by such a rare charismatic figure.
2005 Package
Of course, there are celebrities who loved "Haynes" pack T's not only in the U.S. but also here in Japan. The best example is Eisaku Yoshida, known as the original model-turned-actor. His good proportions made him a beloved fashion icon, and he was one of the first to establish the white T and blue jeans style in Japan, partly due to the influence of James Dean, whom we have already mentioned. The "Haynes" pack T he has continued to wear since his student days, when he first became interested in fashion, is now synonymous with his style. The fact that the white T-shirts he wears are Haynes' pack T's, which he has worn in movies, dramas, and as a musician, is what makes the brand so appealing. This is what makes the brand so appealing.
Illustration_Taiki Mawatari
Text_Yuho Nomura
Edit_Jun Nakada
Haynes Customer Center
Phone: 03-5361-2823 (10:00 - 17:00 *except Saturdays, Sundays and holidays)
www.hanes.jp