NEWS

Translated By DeepL

Shibuya Parco's sustainable project is back this year. From casual to logical topics . Balansa from Korea will also hold a pop-up!

It is now rare to look around any brand or store and not find a sustainable item.Shibuya ParcoThis year is no exception, and the entire building is involved in this initiative, and it's that time of the year again. This year is also the time of year for the "CYCLE -SHIBUYA PARCO SUSTAINABILITY-," an all-building fashion project with "sustainability" as its theme.

Every year we are amazed at the way they come up with new ideas, and this time the project will be held mainly in the "SKWAT" on the 4th floor, which was expanded and opened last November. The details are as follows.

KIAN POP UP SHOP

The newly opened art gallery in the "SKWAT" area on the 4th floor, "KIAN (former Soviet Union intelligency agency)." is the first installment of the Sustainable Project, focusing on plastics. We will select items with beauty and fun from various countries. Korea's "Xenia Taler" is a colorful plate created from bamboo, which is used in the UK's "Re=CombThe "comb and barrette" are made from discarded plastic, and other items are sourced from Vietnam, Japan, and Taiwan. The selection is not limited to Japan, but extends to the rest of the world.

There will also be a special one-day-only event. Bring in three pieces of clothing that you like but can't wear because they don't fit, or that you bought because you were attracted to them but can't find the right day to wear them. Please remember that advance reservations are required , so don't forget to make one.

Venue: 4F "SKWAT41329-231
Period: Wednesday, March 1, 2023 - Sunday, April 23, 2023
【1DAY event "CLOSETtoCLOSET"]
Venue: 4F atrium area
Period: March 21, 2023 (Tuesday, holiday) 11:00 - 21:00
Reservation Site

GMKR / "SUSTAINABLE DISHES DIGs

The brand "Furniture" takes discarded furniture and reconstructs it based on the context of the culture and the improvisational ideas of the creators.GMKR." Finished products vary from furniture to objets d'art, and are one-of-a-kind. GMKR" focuses on the "please feel free to take" tableware that is often seen in residential areas. We asked a cooperating kiln in Nagasaki Prefecture, which has a connection with the artist "TALKY" who collaborated on this project, to sell "Please Feel Free to Take" tableware and B-grade skateboard chopstick rests with the logo re-painted on them. The items, which seem to leave a sense of discomfort and contingency, will be a nice addition to anyone's lifestyle.

Venue: 4F "GMKR
Period: Friday, March 17, 2023 - Sunday, March 26, 2023

VCM MARKET BOOTH / Timothy Land "BLACK overdye

Inside the VCM booth, the "Timothy Land." will sell vintage items dyed black. In order to maximize individuality, and with the hope that the items will be worn for a long time, they are dyed in black, a highly versatile color. We ask skilled craftsmen in Japan to dye the items in a way that minimizes perpendicularity and color fading. We hope you will acquire this one-of-a-kind item, which is not available at thrift stores or new stores.

Venue: 4F "VCM MARKET BOOTH
Period: Friday, March 17, 2023 - Sunday, March 26, 2023

SOUND SHOP balansa pop up store

This store, which has many fans among both HOUYHNHNM's readers and the editorial staff, is opening a special store! This is a store from Busan, South Korea.SOUND SHOP balansa. will hold its first pop-up in Japan. To celebrate the memorable landing, Okamoto Reiji and others will preside over the event, which will be held at <YAGIIn addition to a limited-edition collection created in collaboration with "The Renaissance", the store will also offer in-line products. An opening party will be held on the evening of the first day, and vintage remake items will be unveiled at the event.

Venue: 1F "GATE
Period: March 24 (Friday) - April 2 (Sunday)
【OPENING PARTY]
Date: Friday, March 24, 18:00-21:00
Venue: 10F "ComMunE
DJ: OKAMOTOREIJI (OKAMOTO'S), DJ SOULSCAPE, MAKE-1
Admission: Free

SOLE JACK

A specialty store that offers maintenance and sole repair services, with the hope of building a culture of wearing shoes for many years to come, rather than throwing them away.SOLE JACK." Vibram, an Italian sole manufacturer, boasts the largest selection of soles in Japan, and even worn-out soles can be replaced. They can also be customized in a variety of ways to give them a new, original design while improving their functionality, so there is no reason not to use them to keep wearing them even more.

Venue: 4F "SOLE JACK
Contact: 03-6416-9289
*During the campaign period, purchasers of all soles will also receive a novelty with the "Vibram" company logo. . Ends as soon as they are gone.

I am amazed at how broad the sustainable efforts are and how open they are to everyone. . It seems that other tenants will also be implementing projects tied to this campaign. Although it is a little far from Shibuya station, it is springtime and you should visit Shibuya PARCO on your way out for a walk. The campaign starts this weekend.

INFORMATION

CYCLE -SHIBUYA PARCO SUSTAINABILITY

Dates: Friday, March 17 - Sunday, March 26, 2023
Location: All of Shibuya PARCO
Content: Under the theme of "CYCLE," sustainable items, services, and exhibitions unique to Shibuya PARCO will be offered at brands within the building. In addition, events related to this theme will be held.

【 PocketPal payment 10% Payback Campaign]
For every 5,000 yen (including tax) spent in Shibuya PARCO with POKEPAL during the period, the first 500 customers will receive a Shibuya PARCO shopping coupon worth 500 yen. The coupon is valid for purchases up to 50,000 yen.
Special WEB site

Official Site
Official Instagram

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